Control Data Corporation Records

Marketing, Sales and Public Relations,

1959-1989

CBI 80

Series 12

Collection Size: 14.3 cubic ft. (25 boxes)

Creator: Control Data Corporation

Prepared by: Maria Plonski, Kate Flanagan and Carrie Seib, 2004. Updated by Karen Spilman, 2006.

Acquisition: The records were given to the Charles Babbage Institute by Ceridian Corporation in 1991.

Access: Access to the collection is unrestricted.

Copyright: The Charles Babbage Institute holds the copyright to all materials in the collection, except for items covered by a prior copyright (such as published materials). Researchers may quote from the collection under the fair use provisions of the copyright law (Title 17, U.S. Code).

Preferred Citation: Control Data Corporation Records, Marketing, Sales and Public Relations (CBI 80), Charles Babbage Institute, University of Minnesota, Minneapolis.

Scope and Content Note

This series documents the marketing, sales, and public relations activities of Control Data Corporation. Records reflect various functions such as pricing, marketing, and selling computer systems and related products; conducting market analysis research; and preparing reports used for planning.

The records are organized alphabetically by department and may contain correspondence, memos, reports, various committee meeting materials, marketing plans, product announcements, and advertisements.

Researchers should consult the following series for additional information on the Control Data Corporation's marketing, sales, and public relations activities:

• News Releases
• Newspaper and Magazine Articles
• Planing Documents and Reports
• Product Literature
• Serial Publications

Acronyms used in this finding aid:

ECS = Extended Core Storage
ESM = Extended Semiconductor Memory
MCC = Microelectronics and Computer Technology Corporation
MERITSS = Minnesota Educational Regional Interactive Time-Sharing System
WMATA = Washington Metropolitan Area Transit Authority

Arrangement of the Collection

• Industry Marketing Planning Records
• Marketing, European Pricing
• Pricing Committee and Educational Grants
• Public Relations
• Sales, Contracts
• Sales and Marketing, Customer Installations: Corporate Product Status Reports
• Sales and Marketing, Employees' Files
• Sales and Marketing, Subject Files

Index Terms

Advertising--Computers
Computers—Marketing
Computer industry—Advertising.
Computer industry—Marketing.
Control Data Corporation -- Public Relations.
Control Data Corporation.

Box and Folder List

Industry Marketing Planning Records

• Amusement and Recreation, 1972 (Box 1, folder 1)
• Atomic/Nuclear, 1972 (Box 1, folder 2)
• Business Products, 1972 (Box 1, folder 3)
• Business Services, 1972 (Box 1, folder 4)
• Civilian Agencies, 1972 (Box 1, folder 5)
• Consulting Services, 1972 (Box 1, folder 6)
• Education and Non-Profit Research, 1972 (Box 1, folder 7)
• Education Services, 1972 (Box 1, folder 8)
• Federal Government, 1972 (Box 1, folder 9)
• Financial, 1972 (Box 1, folder 10)
• Geographic Plans, Summary, 1973-1974 (Box 1, folder 11)
• Geographic Plans by Region, 1973-1974 (Box 1, folder 12)
• Industry Plans, 1973 (Box 1, folder 13)
• Manufacturing, 1972 (Box 1, folder 14)
• Market Exploitation Plans (MEP), Consolidation of, 1972 (Box 1, folder 15)
• Medical/Health Care, 1972 (Box 1, folder 16)
• OCR, 1972 (Box 1, folder 17)
• Planning – Industry Marketing, 1971-1972 (Box 1, folder 18)
• Planning – Marketing Company, 1974 (Box 1, folder 19)
• Process Industry, 1972 (Box 1, folder 20)
• Product Line Planning, 1972-1973 (Box 1, folder 21)
• Revenue Forecasting, 1972-1973 (Box 1, folder 22)
• Transportation, 1972 (Box 1, folder 23)
• Terminals, 1972 (Box 1, folder 24)
• Utilities, 1972 (Box 1, folder 25)

Marketing, European Pricing

• Central Enhancement and Maintenance (CEM) Services, 1976-1978 (Box 3, folders 1-3)
• Draft Agreements, 1977 (Box 3, folder 4)
• Corporate Pricing Committee, 1974,1977 (Box 3, folder 5)
• Cyber 170 Pricing, Legal/Tax Analysis – Europe, 1974 (Box 3, folder 6)
• Data Services – Europe, Policies and Procedures, 1975 (Box 3, folder 7)
• European Pricing Committee
• 1974-1978 (Box 3, folders 8-19)
• Pricing Increases, 1972, 1974 (Box 3, folders 20-21)
• "Recommended European Advertising & Sales Promotion Policy," undated (Box 5, folder 34)

Pricing Committee and Educational Grants

• Educational Grants, 1965-1967 (Box 22)

Public Relations

• 3000 Series, 1968 (Box 23, folder 1)
• Application Reports by Country, 1967-1971 (Box 23, folder 2)
• CDC Advertisements, National and International, year-year (Box 23, folder 3)
• Communications Strategy Committee, 1983 (Box 23, folder 4)
• Corporate Media Relations Plan, 1981 (Box 23, folder 5)
• Corporate Public Relations Recommendations for CDC, January 1985 (Box 5, folder 36)
• Seymour Cray (CDC 8600), 1972 (Box 23, folder 6)
• History, 1972-1983 (Box 23, folder 7)
• History, Norris, 1972 (Box 23, folder 8)
• Jozef Stefan Institute, 1973 (Box 23, folder 9)
• A. T. LeAnce, Correspondence, 1969 (Box 23, folder 10)
• Lehigh University, 1968 (Box 23, folder 11)
• Litton Industries, 1968-1972 (Box 23, folder 12)
• Lockheed Missiles Space Company, 1968-1969 (Box 23, folder 14)
• Long Beach Memorial Hospital, 1967 (Box 23, folder 13)
• Long Island Lighting Company, 1970-1974 (Box 23, folder 15)
• Los Angeles County Hospital, 1967 (Box 23, folder 16)
• LTV Aerospace Corporation, 1968-1969 (Box 23, folder 17)
• Lurgi (Germany), 1969-1970 (Box 23, folder 18)
• Media Relations Guide, 1983 (Box 23, folder 20)
• Mediscope, 1970 (Box 23, folder 21)
• Microelectronics and Computer Technology Corp. (MCC) Clippings, 1983 (Box 23, folders 19, 22)
• Minnesota Educational Computing Consortium, 1978 (Box 23, folder 23)
• Minnesota Educational Regional Interactive Time-Sharing System (MERITSS) 1972-1973 (Box 23, folder 24)
• Navy Finance Center, 1973 (Box 23, folder 25)
• News and Magazine Articles, 1978-1987 (Box 23, folders 26-27)
• Nuclear-Related Work, Summary, 1982 (Box 23, folder 28)
• Research and Resource Files, c. 1984 (Box 23, folder 29)
• Standby Statements, 1985-1988 (Box 23, folder 30)
• Terratech Center, 1979-1985 (Box 23, folder 31)
• Terratech Center, Photographs/Negs, n.d. (Box 23, folder 32)
• Title III, Emergency Planning and Community Right-to-Know Act and Toxic Release Inventory
• 1988 (Box 23, folder 33)
• Hill and Knowlton (PR Consultants), 1988 (Box 23, folder 34)
• Substance Fact Sheets, 1988 (Box 23, folder 35)
• Unbundling/Separate Pricing, 1969 (Box 24, folder 1)
• University of Aachen, 1968-1970 (Box 24, folder 2)
• University of Arizona, 1968 (Box 24, folder 3)
• University of Arkansas, 1968-1970 (Box 24, folder 4)
• University of Bologna, 1970 (Box 24, folder 5)
• University of Colorado, 1969-1971 (Box 24, folders 6-7)
• University of Delaware, 1977 (Box 24, folder 8)
• University of Georgia, 1971, 1977-1979 (Box 24, folder 9)
• University of London, 1968-1974 (Box 24, folders 10-11)
• University of Lowell, 1980 (Box 24, folder 12)
• University of Manitoba, 1969-1970 (Box 24, folder 13)
• University of Massachusetts, 1976-1977 (Box 24, folder 14)
• University of Minnesota, 1967-1971 (Box 24, folder 15)
• University of Nevada, 1976-1979 (Box 24, folder 16)
• University of Oslo, 1973-1975 (Box 24, folder 17)
• University of Paris, 1970 (Box 24, folder 18)
• University of Rochester, Laboratory for Laser Energetics, 1978-1981 (Box 24, folder 19)
• University of Texas, 1967-1973 (Box 24, folders 20-21)
• Various, 1967-1979 (Box 24, folder 22)
• Verolme United Shipyards (Netherlands), 1970 (Box 24, folder 23)
• Veteran's Administration Hospital, 1970 (Box 24, folder 24)
• Victor Business Products, 1978-1979 (Box 24, folder 25)
• Volkswagen, 1970 (Box 24, folder 26)
• Washington Metropolitan Area Transit Authority (WMATA), 1972 (Box 24, folder 27)
• Washington University, 1969-1970 (Box 24, folder 28)
• Weather Analysis and Forecasting, 1964-1969 (Includes photos 1927-1962) (Box 24, folder 29)
• Wells Fargo, 1968 (Box 24, folder 30)
• West German Aerospace Manufacturer (VFW-Fokkes), 1968-1970 (Box 24, folder 31)
• Western Electric, 1968-1970 (Box 24, folder 32)
• Western Union International, Inc., n.d. (Box 24, folder 33)
• Westinghouse Electric, 1967-1973 (Box 24, folder 34)
• White Bear Lake 916 Vo-tech Institute, 1978-1979 (Box 24, folder 35)
• World Press Institute, 1972 (Box 24, folder 36)

Sales, Contracts

• ACAMPS, 1970-1971 (Box 4, folder 1)
• AEC/NVOO, 1968-1971 (Box 4, folders 2-4)
• Ai Research
• Data Collection, 1966-1969 (Box 4, folder 5)
• Manufacturing Company, 1971-1973 (Box 4, folders 6-7)
• Phoenix, 1964-1969 (Box 4, folder 8)
• Alameda Naval Air Station, 1964-1968 (Box 4, folder 9)
• Allstate Insurance Company, 1967-1968 (Box 4, folder 10)
• American Cancer Society, 1970-1972 (Box 4, folder 11)
• Ames, 1969-1972 (Box 4, folder 12)
• Bangert and Company, 1973-1974 (Box 4, folder 13)
• Braddock, Dunn and McDonald, 1974-1975 (Box 4, folder 14)
• California Health and Welfare Consolidated Data Center, 1973-1974 (Box 4, folder 15)
• California Hospital Commission, 1974 (Box 4, folder 16)
• CFE Air Cargo, 1974-1975 (Box 4, folder 17)
• Commonwealth of Virginia, 1980 (Box 4, folder 18)
• County of Sonoma, 1974-1975 (Box 4, folder 19)
• Data Specs Computer Service, Inc., 1972-1974 (Box 4, folder 20)
• Defense Communications Agency, 1967-1970 (Box 4, folders 21-22)
• Del Mar Leasing, 1976-1977 (Box 4, folder 23)
• Deposit Guarantee Corporation, 1979-1980 (Box 4, folder 24)
• Federal Home Loan Bank, 1971-1975 (Box 4, folder 25)
• Four Corners Regional Commission, 1976 (Box 4, folder 26)
• General Research Corporation, 1966-1968 (Box 4, folders 27-30)
• General Services Administration, 1961, 1976 (Box 4, folders 31-32)
• General Services Administration, Transportation and Communication Services, 1968-1969 (Box 4, folder 33)
• Holmes and Narver, Inc., 1972-1973 (Box 5, folder 1)
• Methomatics Corporation, 1976-1977 (Box 5, folder 2)
• Miscellaneous Government/Military Contracts, 1959, 1974-1975 (Box 5, folder 3)
• NARISCO/NAVLISS, 1970-1971 (Box 5, folder 4)
• Naval Ship Engineering Center, Combat System Training for the Imperial Iranian Navy, 1974-1975 (Box 5, folder 5)
• North American Rockwell, 1969-1971 (Box 5, folder 6)
• "A Proposal for the Enhancement of the Automated Message Entry System." Washington Space and Defense Systems Division, 1969 (Box 5, folder 7)
• Sandia Laboratory Contracts & Pricing (Volume I), 1978 (Box 5, folder 37)
• Scherring – Plough Corp., 1980 (Box 5, folder 8)
• S.E. Rykoff and Company, 1970-1973 (Box 5, folder 9)
• Sears, Roebuck and Company, 1973 (Box 5, folder 10)
• Supreme Court of Virginia, 1980 (Box 5, folder 11)
• Universal Studios, 1969-1976 (Box 5, folder 12)
• University Computing Company, 1964-1965, 1971-1973 (Box 5, folder 13)
• University of Oregon Medical School, 1972-1973 (Box 5, folder 14)
• University of Richmond, 1980 (Box 5, folder 15)
• U. S. Air Force Contract, 1978 (Box 25, folder 1)
• U. S. Army
• Computer Systems Command, 1971-1973 (Box 5, folder 16)
• Contracting Agency, Europe, 1980 (Box 5, folder 17)
• Fort Hood Communications, 1972 (Box 5, folder 18)
• Fort Ritchie, Maryland, 1967-1968 (Box 5, folder 19)
• U. S. Coast Guard, 1979 (Box 5, folder 20)
• U. S. Department of Agriculture
• 1965-1971 (Box 5, folders 21-23)
• Proposal P-1146, 1967-1968 (Box 5, folder 24)
• U. S. Department of Defense, Defense Supply Service, 1977
• U. S. Department of Transportation
• 1978-1980 (Box 5, folder 25)
• Federal Aviation Administration, 1978 (Box 5, folders 27-28)
• U. S. FAAWTRACEN, 1967-1969 (Box 5, folder 29)
• U. S. Marine Corps, 1968-1969 (Box 5, folder 30)
• WCD/DCA, 1968-1970 (Box 5, folder 31)
• Warner Brothers, Inc., 1969-1973 (Box 5, folder 32)
• Westat, Incorporated, 1980-1981 (Box 5, folder 33)

Sales and Marketing, Customer Installations: Corporate Product Status Reports

• Customer Installations: Corporate Product Status Reports, Monthly
• April 1964-September 1965, May-December 1966 (Box 6)
• 1967 (Box 7)
• 1968 (Box 8)

Sales and Marketing, Employees' Files

• H.D. Lorch
• 2550-100 System, 1975-1976 (Box 9, folder 1)
• 3000L, 1976-1977 (Box 9, folder 2)
• 3330X Subsystems, 1975-1976 (Box 9, folder 3)
• 7600 System, 1975, 1977 (Box 9, folder 4)
• 38032/34202 Magnetic Tape Systems, 1976 (Box 9, folder 5)
• ATHENA, 1974, 1976 (Box 9, folder 6)
• Central Enhancement and Maintenance Services (CEMS), n.d. (Box 9, folder 7)
• Change/Extension of Software Support Category, 1976 (Box 9, folder 8)
• Cyber 18, 1977 (Box 9, folder 9)
• Cyber 70, Model 71, 1976 (Box 9, folder 10)
• Cyber 170, 1974-1977 (Box 9, folder 11)
• Cyberdata, 1975-1976 (Box 9, folder 12)
• District Installation Planning for Peripherals, 1975-1976 (Box 9, folder 13)
• "Field Mail-Out," Sales News, 1976 (Box 10, folders 1-2)
• General, 1975-1978 (Box 10, folder 3)
• Management Skills Development Booklets, 1977 (Box 10, folder 4)
• Mass Storage System, 1975-1976 (Box 10, folder 5)
• OCR Systems Bulletin, 1976 (Box 10, folder 6)
• PLATO, 1976-1977 (Box 10, folder 7)
• STAR (STring ARray) Computing System, 1976-1977 (Box 10, folder 8)

• W. H. Mackie
• 3000 Product Line, Business Plan Task Force, 1974-1976 (Box 11, folders 1-3)
• 3000L Product Line, 1976-1979 (Box 11, folders 4-5)
• 9775 Fixed Module Drive, Phase II Review, 1979 (Box 11, folder 6)
• 32111 Printer, Pricing, 1979 (Box 11, folder 7)
• 33501, 33502, 33801PL, 1976, 1979 (Box 12, folder 1)
• 38500 Mass Storage System, 1975-1979 (Box 12, folders 2-3)
• Competitive Pricing Actions, 1977 (Box 12, folder 4)
• Corporate Pricing Policy Committee, 1978-1979 (Box 12, folders 5-6)
• Education Services and Products Pricing Committee, 1976-1977 (Box 12, folders 7-8)
• End User Steering Committee, 1973-1975 (Box 13, folder 1)
• Energy Crisis, Effect on CDC, 1973-1974 (Box 13, folder 2)
• Extended Core Storage (ECS)/Extended Semiconductor Memory (ESM), 1977-1980 (Box 13, folder 3)
• Focus One Pricing Evaluation, 1979 (Box 13, folder 4)
• Forecast Comparison Summaries (1973-1975), 1975 (Box 13, folder 5)
• Forecasts, Various Product Lines, 1978-1979 (Box 13, folder 6)
• W.H. Mackie, n.d. (Box 13, folder 7)
• Software Pricing and Support Policy, 1979 (Box 13, folder 8)

• C.H. Neal
• Design Associates International, Business Plan, 1980 (Box 14, folder 1)
• Direction ‘80/Direction ’81, 1978-1980 (Box 14, folder 2)
• Distributed Data Processing, 1979-1980 (Box 14, folder 3)
• Industry Council, 1981 (Box 14, folder 4)
• Industry Marketing, 1980-1981 (Box 14, folder 5)
• Industry Marketing, Strategic Plans, 1981 (Box 14, folders 6-7)
• Market Planning, 1981 (Box 14, folder 8)
• Marketing Business Centers, Planning Meeting, 1981 (Box 15, folder 1)
• Marketing Business Centers, Strategic Plan, 1981 (Box 14, folder 9)
• Marketing Staff Meetings, 1980-1981 (Box 15, folders 2-3)
• Memos, 1981 (Box 5, folder 35)
• PLATO, 1979-1981 (Box 15, folder 4)
• Professional Services, Education Support Plan, 1980 (Box 15, folder 5)
• Retail Marketing
• Business Center Issues, 1981 (Box 15, folder 6)
• Steering Committee, 1980-1981 (Box 15, folders 7-8)
• Strategy Committee, 1981 (Box 15, folder 9)
• Small Business Market Planning Committee, 1981 (Box 15, folder 10)
• Technology Centers, 1979 (Box 15, folder 11)

• R.D. Shober
• Control Data Cybernet Europe, Inc., PLATO 1978-1979 (Box 16, folders 1-3)
• Elbit Computers Limited, 1975-1977 (Box 16, folder 4)
• Electronic Data Processing (EDP), 1978-1979 (Box 16, folders 5-8)
• Engineering Services, 1977-1979 (Box 16, folders 9-11)
• Evolutionary Database Management System (EDMS), 1974-1979 (Box 16, folder 12)
• Data Services, 1977-1979 (Box 16, folder 13)
• Peripheral Products Co., OEM, 1977-1979 (Box 16, folders 14-16)
• Professional Services, 1978-1979 (Box 16, folders 17-18)
• R. D. Shober Files – 1977-1979 (Box 16, folders 19-22)

• G.O. Szumyo
• Administrative Study Group, 1976 (Box 17, folder 1)
• ALS Orders/Billing, 1975-1976 (Box 17, folder 2)
• CCRFS Development Committee, 1975-1976 (Box 17, folder 3)
• Cybernet/Technotec, 1978-1979 (Box 17, folders 5-6)
• Cybernet Commission System, 1973-1975, 1978 (Box 17, folders 7-8)
• IBIS-2 Coordination Committee, 1976-1977 (Box 18, folder 1)
• Legal Service Requests, 1973-1974 (Box 18, folder 2)
• "Managing Management Time," n.d. (Box 18, folder 3)
• Marketing Reorganization, 1977 (Box 18, folder 4)
• PLATO
• Sales Managers Meeting, 1977 (Box 18, folder 5)
• Services, 1976 (Box 18, folder 6)
• Regional Managers of Administration, Meeting, 1978 (Box 18, folder 7)
• Regional Sales Administration Meetings, 1975, 1978 (Box 18, folder 8)
• Revenue/Billing, 1975-1976 (Box 18, folder 9)
• 1976 Sales Incentive Plan, 1975-1976 (Box 18, folder 10)
• Standing Administrative Committee (SAC), 1976-1978 (Box 19, folders 1-3)
• Standing Administrative Committee (SAC), Communications Task, 1977 (Box 19, folder 4)
• STAR Services, 1976 (Box 19, folder 5)
• Western Region Administrative Training, 1976 (Box 19, folder 6)

• R. J. Werdan

  General Manager, Advertising, Sales Promotion, and Product Publicity

• Advertising and Sales Promotion
• Objectives/Strategy, 1973 (Box 20, folder 1)
• Operating Plan, 1974 (Box 20, folder 2)
• Correspondence, P.G. Miller, 1975-1976 (Box 20, folder 3)
• Correspondence, Jim Murdakes, 1974-1977 (Box 20, folder 4)
• European 100% Club, 1974-1975 (Box 20, folder 5)
• IBM – Clippings/Press Releases, 1972 (Box 20, folder 6)
• Joint Ventures, with Romania and Russia, 1973 (Box 20, folder 7)
• Marketing News, 1972-1975 (Box 20, folder 8)
• Marketing Operations, Weekly Highlights, 1973-1974 (Box 20, folder 9)
• Marketing Staff Meeting, Minutes, 1975 (Box 20, folder 10)
• Mass Storage, Facility Announcement, 1974-1975 (Box 20, folder 11)
• National Computer Conference, 1973-1974 (Box 20, folder 12)
• Organizational Announcements, 1972-1975 (Box 21, folders 1-2)
• Peripheral Products, Executive Seminar, 1974 (Box 21, folder 3)
• Phillips Advertising Agency
• 1972-1974 (Box 21, folder 4)
• Reports/Proposals, n.d. (Box 21, folder 5)
• PLATO, 1975 (Box 21, folder 6)
• Printing and Distribution Task Force, 1979 (Box 21, folder 7)
• Sales Incentive Program, "Let’s Get Moving," 1975-1976 (Box 21, folder 8)
• San Diego Promotion Plan, 1973 (Box 21, folder 9)
• WCCO TV, Election Night, 1972, 1978 (Box 21, folder 10)

Sales and Marketing, Subject Files

• 100% Club (Box 25, folder 2)
• 3400 Computer System Price Index, 1964 (Box 1, folder 26)
• 7600 Preliminary Marketing Plan, 1968 (Box 1, folder 27)
• Ad. Planning - Control Data Institutes, 1980 (Box 25, folder 3)
• Articles and Ad Reprints (Distributed to Sales and Marketing Personnel), 1963-1969 (Box 1, folder 28)
• Business Opportunity Study: "The Market for a Communications Interface between the IBM 1130 and Data Centers Division [CDC] 3300/6600 Network," September 1968 (Box 1, folder 29)
• Competitive Systems Analysis, 1975 (Box 25, folder 4)
• Computer Store Survey, September 1980 (Box 25, folder 5)
• Control Data Corporate Marketing Plans, 1960-1961 (Box 1, folder 30)
• Corporate Marketing Committee, 1961 (Box 1, folder 31)
• Cyber 170
• Failsoft Systems Sales Handbook, 1976 (Box 1, folder 32)
• Internal Announcement Presentation, March 1974 (Box 1, folders 33-34)
• Presentation Guide, n.d. (Box 1, folder 10)
• Cyber 205, Service Sales Kit, n.d. (Box 1, folder 37)
• Dayton’s, Total Information System Study, 1966 (2 folders)
• Directory of Externally-Marketed Data Bases, Planned and in Operation, Technology and Information Services, 1981 (Box 25, folder 6)
• EDP Marketing, 1967-1969 (Box 25, folder 7)
• "Hardware Report on the 6000/7000 Product Line Gap," 1966 (Box 2, folder 1)
• "Improving Your Relationship with Customers," undated (Box 25, folder 8)
• Industrial Data Processing Systems Guide, 1965 (Box 2, folders 2-3)
• Industry Marketing Strategic Summaries, 1982-1986 (Box 25, folder 9)
• Industry Resource Allocation Study, 13 June 1969 (Box 25, folder 10)
• Market Analysis, Study # 11586: Systems History, 1970 (Box 2, folder 4)
• Market Research Studies
• "CDC History of Installed Base of Computer Systems," Study # 12,082, February 1973 (Box 2, folder 5)
• "Chronology of Control Data Corporation," Study # 11,475, April 1972 (Box 25, folder 11)
• "Depreciable Life: CDC Computer Systems..." Study # 11,358, March 1969 (Box 2, folder 9)
• "Dimensions of the Process Industries Market..." August 1968 (Box 2, folder 6)
• "The Electronic Data Processing Industry in Europe," Study # 11,257, April 1968 (Box 2, folder 7)
• "Share of Market: Worldwide, Domestic and Foreign by U.S. Manufacturers, 1952-1967," Study # 11,238, April 1968 (Box 2, folder 8)
• "Soviet Documentary Support..." Study # 12,171, Volumes 1-3, December 1972 (Box 2 folders 10-14)
• Marketing Delegation of Authority, Revision # 10, 1982 (Box 2, folder 15)
• Marketing Innovation Team Reports, 1961-1967 (Box 25, folder 12)
• Marketing Operating Manual, 1979 (Box 2, folder 16)
• Marketing Practices Data Base, 1970 (Box 25, folder 13)
• Marketing/Sales Plans, Reports & Memos, 1967-1989 (Box 25, folder 14)
• MARKTEC Fact File, n.d. (Box 2, folders 17-18)
• National Computer Systems, c. 1964 (Box 2, folder 20)
• Peripheral Products Company, 5-Year Marketing Plan, 1974 (Box 2, folder 21)
• Pocket Price Books, 1963-1964 (Box 2, folder 22)
• Pricing Committee, 1962, 1964-1967 (Box 2, folders 23-24)
• Pricing Data, 1966 (Box 2, folder 25)
• Pricing Manual, 1970 (Box 2, folder 26)
• Product Announcements
• 3170, n.d. (Box 2, folder 27)
• 6200, n.d. (Box 2, folder 28)
• 7600, n.d. (Box 2, folder 29)
• Proposal to West Publishing Company, 1965 (Box 2, folder 30)
• Sales Aids for Omega Lease Plan, 1974 (Box 25, folder 15)
• University of Wisconsin, 1966-1970 (Box 2, folder 31)
• Washington Region Sales Organization, FY1969 Plans (Box 2, folder 32)