Collection Size: 1.5 cubic ft. (3 boxes)

Creator: Control Data Corporation

Prepared by: Maria Plonski and Carrie Seib, 2003-2004

Acquisition: The records were given to the Charles Babbage Institute by Ceridian Corporation in 1991.

Access: Access to the collection is unrestricted.

Copyright: The Charles Babbage Institute holds the copyright to all materials in the collection, except for items covered by a prior copyright (such as published materials). Researchers may quote from the collection under the fair use provisions of the copyright law (Title 17, U.S. Code).

Preferred Citation: Control Data Corporation Records, Corporate Identity (CBI 80), Charles Babbage Institute, University of Minnesota, Minneapolis.

This series consists mainly of analysis and reports on attitudes toward the Control Data Corporation (CDC) and its products, resulting from surveys and studies of CDC employees and outside groups. The outside groups of interest to CDC included potential customers, educators, investors, stock analysts, lenders, and policy makers. The majority of reports regarding outside groups were produced by outside firms. CDC employee surveys and resulting reports were usually produced in-house.

Also included is information on corporate logos, analysis of PLATO advertising, and literature produced by CDC on company identity and the company's Corporate Identification Program, which provided employees with policies and standards for product and corporate identification.

Control Data Corporation -- Insignia.

Control Data Corporation -- Public opinion.

Corporate image.

• "An Analysis of Responses to the Control Data Attitude Inventory," January 1973 (Box 1, folder 1)
• "Attitudes of Current and Prospective Customers Toward Control Data Corporation," June 1984 (Box 1, folder 2)
• "Attitudes of Security Analysts and Portfolio Managers Toward Control Data Corporation," May 1984 (Box 1, folder 3)
• "A Basic Review of Control Data Corporation," by Auerbach, Pollak and Richardson, November 1961 (Box 1, folder 4)
• "A Basic Review of Control Data Corporation," by Auerbach, Pollak and Richardson, August 1963 (Box 1, folder 5)
• "Business Educators’ Attitudes Toward Control Data Corporation," May 1984 (Box 1, folder 6)
• "Business Media Attitudes Toward Control Data Corporation," June 1984 (Box 1, folder 7)
• "Control Data Corporation As Seen By Users, Investors, Lenders: A Qualitative Study," 1973 (Box 1, folder 8)
• "Control Data Corporation Study: Draft Report for the Corporate Image Task Force," July 1973 (Box 1, folder 9)
• "Control Data Corporation Systems and Services Post-Wave Evaluation," November 1983 (Box 1, folder 10)
• Corporate Credibility Project, 1979-1982 (Box 1, folder 11)
• "Corporate Identification Program," 1966 (Box 1, folder 12)
• "Corporate Identity Manual," n.d. (Box 1, folder 13)
• "Corporate Identity Manual," 1981 (Box 1, folder 14)
• "Corporate Image Study: Wave II," April 1987 (Box 1, folder 15)
• "The Employee View of CDC," 1973 (Box 1, folder 16)
• "Government Policymakers’ Attitudes Toward Control Data Corporation," June 1984 (Box 1, folder 17)
• "Image Survey Supplement to Personnel Research Report #44-73," July 1973 (Box 1, folder 18)
• "Internal Communications: Study Group Final Report," November 1973 (Box 1, folder 19)
• Investment Community Survey, 1983 (Box 1, folder 20)
• New Logo, April 1973-February 1975 (Box 3, folder 1)
• New Logo, March 1975-1976 (Box 1, folder 21)
• "Overview of Constituency Attitudes Toward Control Data Corporation," May/June 1984 (Box 1, folder 22)
• "Perceptions and Awareness of Control Data, Volume I: Research Findings," February 1978 (Box 1, folder 23)
• "Perceptions and Awareness of Control Data, Volume II: Detailed Computer Tabulations," February 1978 (Box 1, folder 24)
• "Perceptions and Awareness of Control Data, Volume I: Research Findings," May 1979 (Box 1, folder 25)
• "Perceptions and Awareness of Control Data, Volume II: Computer Tabulations," May 1979 (Box 1, folder 26)
• "Perceptions and Awareness of Control Data, Volume I: Research Findings," October 1981 (Box 1, folder 27)
• "Perceptions and Awareness of Control Data, Volume II: Detailed Computer Tabulations," October 1981 (Box 1, folder 28)
• "PLATO Advertising Business and Industry Pretest and Posttest Study," October 1983 (Box 1, folder 29)
• "PLATO Advertising Pre-Test Study," July 1982 (Box 1, folder 30)
• "PLATO Teacher Advertising Analysis," November 1983 (Box 1, folder 31)
• "A Report on the Company Image of Control Data Corporation as Perceived by Employees," July 1973 (Box 2, folder 1)
• "Results From the Control Data Domestic Employee Attitude Survey Conducted in April 1984" (Box 2, folder 2)
• Sandgren and Murtha , Corporate Identity, Logo Samples and Articles, 1969, 1973 (Box 2, folder 3)
• Summary of Control Data Corporation, by Coral Corporation, June 1962 (Box 2, folder 4)